A story of Italian passion and innovation.

Romagna-based Sela Group is a world leader in the production of battery-powered cars for children and teenagers. Its baby cars and bumper boats can be seen operating in amusement parks, tourist facilities and family entertainment centres around the world.

Sela Cars was founded on 18 January 1972 by two young cousins, Gerardo and Donato De Carlo. With tenacity and entrepreneurial spirit, they decided to enter what was at the time an innovative and still unexplored sector: battery-powered mini cars.

Their small workshop soon became a hotbed of new ideas. The cars were designed by Gerardo and Donato with the aim of giving kids a thrill.

The cousins personally supervised the design, manufacturing, and marketing of the cars throughout Italy, constantly striving for perfection and innovation in both design and production. The company continued to grow year after year, hiring new employees.

Within a decade, Sela Cars consolidated its distribution network and adopted increasingly advanced technologies for quality control and the safety of its “little drivers.”

In the mid-eighties the company also started the production of bumper boats, an attraction that combines the fun of dodgem cars with a water element and represents today another crown jewel for Sela Cars.

Over the years, Sela Cars expanded its sales network a lot by entering the export market: what was once a workshop had become an international company.