100% italian baby cars since 1972

Sela Group is a company based in the Romagna region that has been manufacturing baby cars for more than 50 years. All-Italian design, care to materials, customised production and after-sales service have led the company to become a world leader in the production of coin-operated battery cars. The design of the cars is always modern and in step with the latest trends, fully responding to market needs and capturing the attention of children and teenagers every time.

Sela Group products are tailor-made for each customer, who can customise the design down to the smallest detail. The car tracks and bumper boat pools are designed according to the available space and budget, in both permanent and portable installations. Sela Group exhibits at all major international trade shows in the leisure and hospitality industries. It is a supplier to the most popular amusement parks and tourist locations for families.